How high school students are discovering the world’s most famous brands, brands that sell themselves
A decade ago, college students in the United States were less likely to take the online shopping plunge than they are today.
Now, a quarter of college students are buying their first online purchase on their own, a survey finds.
A study by The Wall St. Journal’s Consumer Trends Lab found that students aged 18 to 24 now spend $3,000 on their first purchases, up from $2,800 in 2008.
That figure is driven in part by the emergence of high-profile brands like Amazon, Google and Facebook.
Amazon’s Kindle was launched in 2012, and the company recently launched a Kindle app for iPhone and Android.
Google’s YouTube channel recently launched its YouTube Kids app.
Facebook has also expanded its YouTube app.
And Facebook recently launched Facebook Pages, which allows users to post content from their Facebook accounts, but without posting the content on Facebook itself.
These apps can allow students to purchase items from brands without buying them outright.
The WSJ survey of more than 2,000 students aged 17 to 24 found that nearly one-third of students said they had purchased a gift or gift card online in the past year.
That compares with less than one-quarter of students who said they’d purchased an item from a local store.
The WSJ also found that high schoolers are spending a larger percentage of their online shopping dollars than college students.
Students in the 19-to-24 age group spent 11 percent of their spending on online purchases last year, compared with 8 percent for college students and 7 percent for high school seniors.
Students who are buying gifts online have lower credit scores and higher debt than those who are not, the survey found.
But for the average student, a one-time purchase of $5 from Amazon is less expensive than buying an item online at a store, the WSJ reported.
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